Naturally Kind Soft + Smooth Nourishing Moisturiser (2020 formulation) safety rating

Naturally Kind Soft + Smooth Nourishing Moisturiser (2020 formulation) safety rating | Greenlens

Raters split

Ingredient safety

A 52-point gap between the two loudest voices.

42Greenlens Precautionary ScreenIndependent

94Greenlens Tolerance ScreenIndependent

050100

See why, ingredient by ingredient

All 3861 cleaner options, safest first We show the best 12, including the strongest on each axis.

Every rater, every axis

Ingredient safety

52 pts apart

Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →
Independent — not funded by the brands it rates. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Also screened, nothing found: California Proposition 65 · ANSES Endocrine Disruptors · ECHA SVHC Candidate List · US NTP Report on Carcinogens · EU Harmonised Classification (CLP Annex VI)

Recognized on a safer-ingredients list: US EPA Safer Choice recognizes 65% of ingredients as safer choices — a marker, never a score.

Environmental

A government authority. Auto-linked to this product, not yet human-reviewed. Checked this week. about this rater →

Labor

Run by a nonprofit. Auto-linked to this product, not yet human-reviewed. This rates Amie as a company and applies to everything they make, not this product alone. Checked this week. about this rater →

Coverage & match quality

7 ratings · 3 of 4 axes

Some ratings rest on an automatic match that has not been human-reviewed.
Fewer raters reach smaller-brand products, so a missing rating is not a clean bill of health, only a gap.

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composite recomputes live

Ingredient safety1.0×

Environmental1.0×

Labor1.0×

Packagingno rating

No rater covers this axis for this product, so its weight can't move the score.

0 means ignored. Higher = more weight in your composite.

Ingredients, decoded

Data availability

Robust33 of 34 characterized

Our sources have reference data on 33 of 34 listed ingredients; 1 is uncharacterized in our data — a gap, not a clean bill.

Worth a look (6)

PARFUMundeclared fragrance blendperfuming · fragrance

Where this came from

Cruelty-free status recorded from crueltyfree.peta.org ↗

Researched facts on Greenlens always carry the page that stated them — nothing is inferred from a model's memory.

What these ingredient tags mean (3)

These describe what an ingredient is, not whether it is a problem. The stance marks above are the ratings; these are not.

comedogenic in testingMYRISTYL MYRISTATE, ISOPROPYL MYRISTATE
- MYRISTYL MYRISTATE: A waxy emollient named among the pore-clogging materials in the rabbit-ear assay. Fulton JE Jr, Pay SR, Fulton JE 3rd, "Comedogenicity of current therapeutic products, cosmetics, and ingredients in the rabbit ear", J Am Acad Dermatol 1984;10(1):96-105, PMID 6229554. The openly readable abstract names this ingredient among its "ingredient offenders", in prose and without a numeric rating: "Ingredient offenders include isopropyl myristate and its analogs, such as isopropyl palmitate, isopropyl isostearate, butyl stearate, isostearyl neopentanoate, myristyl myristate..." The rabbit-ear assay rates raw ingredients and does not predict how a finished formula behaves on human skin.
- ISOPROPYL MYRISTATE: A light emollient, and the ester the rabbit-ear literature names first. Fulton JE Jr, Pay SR, Fulton JE 3rd, "Comedogenicity of current therapeutic products, cosmetics, and ingredients in the rabbit ear", J Am Acad Dermatol 1984;10(1):96-105, PMID 6229554. The openly readable abstract names this ingredient among its "ingredient offenders", in prose and without a numeric rating: "Ingredient offenders include isopropyl myristate and its analogs, such as isopropyl palmitate, isopropyl isostearate, butyl stearate, isostearyl neopentanoate, myristyl myristate..." The rabbit-ear assay rates raw ingredients and does not predict how a finished formula behaves on human skin.
undeclared fragrance blendPARFUM
- PARFUM: A blend the label does not itemize, so what is in it cannot be read from the ingredient list. EU Regulation (EC) 1223/2009 permits the collective term "parfum"; the SCCS Opinion on Fragrance Allergens (SCCS/1459/11) reviews the contact-allergy evidence for the substances it can contain.
humectantGLYCERIN, SODIUM HYALURONATE
- GLYCERIN: A humectant, and one of the two ingredients a comparison of moisturiser components found made a significant difference to skin hydration. FDA OTC skin protectant monograph, 21 CFR 347.10(h), lists glycerin as a skin protectant at 20 to 45%. On the humectant half: Jeong CB, Han JY, Cho JC, Suh KD, Nam GW, "Analysis of electrical property changes of skin by oil-in-water emulsion components", Int J Cosmet Sci 2013;35(4):402-410, DOI 10.1111/ics.12059, PMID 23621673, found that "glycerine and urea showed significant skin hydration effects compared with other humectants".
- SODIUM HYALURONATE: A humectant that holds a large amount of water at the skin surface. Chylińska N, Maciejczyk M, "Hyaluronic Acid and Skin: Its Role in Aging and Wound-Healing Processes", Gels 2025;11(4):281, DOI 10.3390/gels11040281, PMID 40277717, open access: hyaluronic acid's "high osmotic activity and anionic structure enable it to bind large amounts of water", and "sodium and potassium hyaluronate are widely used in moisturizing products". The same review notes that high-molecular-weight hyaluronic acid does not penetrate the deeper layers.